What do you think of this incentive? This is how a local firm tries to get/keep business. Some of the pictures may not come through so I don't know if this will post fully.
Actual ad edited out as who the firm is doesn't really matter. The guts of the ad is a $25 gas card for every dep booked in a certain time period with a link to 8 disclaimers and conditions; one of them being that it's not the individual reporters but rather the corporation providing the "gift." NCRA gifting is $100, this particular state's is $50. Not an indictment of the firm doing it. Just one of many "incentives" given out.
The crux is: Where does it stop? Is business so slow that you have to spend thousands of dollars to get deps booked? Is it just to intice new business? Who's getting the incentive: the paralegal who called or her attorney/boss or the atty's client who is paying for the dep in the end?
In one day I've had seven other reporters forward the ad to me with grumblings that can't be repeated and two clients who, hopefully, jokingly said, "Well, when you're on vacation next week maybe we'll call them and get our free gas!"
I don't know, folks, but it seems this razor's edge is pretty darn sharp.